For the insurance company Vaudoise Assurances, we created an end of year campaign to thank their customers and employees. While creating a festive visual code, we proposed a playful experience with a Christmas card and star generator.
Indeed, we designed an alphabet of geometric shapes, which, when combined together, create an original star. These infinite combinations could be generated on a website developed for this purpose. A new, original and creative way to wish your friends and family a happy holiday. The challenge of creating a digital experience involving the user in the design process was successful.
The campaign has been adapted to several other communication channels: posters, chocolate bars, advent calendar.