Raiffeisen Switzerland is positioned as the country’s second largest banking group, enjoying the trust of millions of customers. In order to strengthen its presence with young audiences, Raiffeisen has teamed up with Horde to launch the YoungMemberPlus 2023 campaign.
To reach this audience, we have developed paid and organic digital campaigns (Facebook, Instagram, TikTok, Snapchat and Google) based on the benefits of opening an account as a young member. At the same time, we analyzed, selected and collaborated with about fifteen TikTokers and Instagramers, in order to create about forty videos as part of an influence campaign.
By continuously testing, analyzing and optimizing the various campaigns, we have succeeded in developing a targeted communication for young people from all over French-speaking part of Switzerland, based on their specific interests.