We’re big coffee drinkers at HØRDE, so this project was particularly appealing to us, as we were tasked with creating a loyalty campaign that would translate the emotions that coffee can inspire.
The brochure we created was translated into three of the national languages and customized according to each customer’s loyalty status. Every brochure was also accompanied by a letter personally addressed to the customer. We applied an editorial strategy based on a friendly and familiar tone of voice to drive more authentic and personal customer-brand relationships.
In terms of graphics, we made the choice to move away from the layout and format used in pervious communications to offer the customer an unexpected surprise that still respected the integrity of the brand’s identity.
