The Interprofession of Vacherin Fribourgeois commissioned us to renew its brand image and enhance its recognition among new and existing audiences. Introducing L’Instant « V »: a campaign designed to heighten product awareness.
L’Instant « V » encompasses all the moments that can be enjoyed with Vacherin, from the dedicated farmers and suppliers who craft the iconic cheese to the consumer savoring a gastronomic experience with friends and family. This campaign aimed to unite individuals by creating lasting memories deeply rooted in Vacherin’s longstanding Swiss heritage, built on over 600 years of craftsmanship.
To reach a wider audience, we deployed paid and organic digital campaigns, while working closely with TikTok and Instagram influencers to produce compelling content through Spark Ads and co-advertising. These efforts allowed us to achieve our objectives, in line with the latest digital marketing trends.
This year, we look forward to continuing our collaboration with Vacherin Fribourgeois AOP, inspiring individuals to create their own Instant « V » and foster a community that connects brand to consumer.
As part of L’Instant « V » campaign, we produced a digital quiz based on the codes of a video game.
With the slogan « Fondue is easy », our main objective was to remind the public just how easy it is to make a Pur Vacherin fondue
The aim of the game is to cook a Pur Vacherin fondue without making any mistakes, for a chance to win various prizes.
