Docadom is a service of medical consultations at home in emergency by bike.
In order to make this project a reality, we created a complete branding that allows this innovative service to exist today. The collaboration started with a workshop that allowed us to define the brand’s positioning, its strategy and its key concepts.
To enable effective, identifiable, playful and contemporary communication, we created the logo, visual identity, graphic universe and key messages for Docadom.
We adapted this new visual identity and produced various editorial contents on different print media, a website, a video animation, digital campaigns and the various elements allowing the brand to be visible, such as the doctors’ clothing, the dressing of the cargo bikes and the window of the premises.