Red Bull – Secret Gig

Campaign

Secret Gig

Services

Strategy, Motion design, Web design, Digital campaign

Red Bull is a major player in the field of culture, and for this occasion it has joined forces with the best of Swiss hip-hop for an extraordinary concert!
Within the framework of a large-scale event, the “Red Bull Secret Gig”, a concert in a secret location with the Geneva rapper Di-Meh and his friends, we created a complete customer journey and developed an innovative concept for the free distribution of tickets.
We also created a communication that aimed to arouse the interest of the target audience. How did we do it? Through a powerful digital campaign broadcast on social networks and a strategy that allowed us to move 2,500 people to a location kept secret successfully until the beginning of the event.

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