Red Bull

Campaign

Red Bull – Secret Gig

Services

Strategy, Video, Motion design, Digital campaign

Red Bull is currently moving away from extreme sports and redirecting its communications to a topic that resonates with today’s youth: local rap and hip-hop music.
This project for Red Bull demonstrates our ability to define a complete customer journey, provide innovative solutions to the distribution of free materials (e.g., concert tickets), and cultivate the interest of a community with an impactful and relevant social media campaign. With this strategy, we were able to gather 2,500 people in a secret location, all with free tickets.

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