In 2021, we produced the entire communication campaign for the reopening of Switzerland’s largest supermarket, Migros Balexert in Geneva and its restaurant.
As a key player in the Swiss supermarket landscape, we have redefined the positioning and came up with an original concept for the campaign. The concept and the associated campaign revolve around the meeting of two worlds. Village market feeling in the supermarket. The photo shoot with Migros employees, the main actors of the campaign, and the copywriting were part of the briefing.
In addition to working on all the texts and claims, the campaign was then adapted in several formats and was the subject of a digital marketing campaign on social networks and Google. The objective of the communication campaign was to develop an effective ecosystem to generate traffic at the point of sale.
