Play Suisse

Campaign

Launch

Services

Infographie, Strategy, Graphic Design, Motion design, Digital campaign

Play Suisse is an SSR streaming platform that offers content produced and co-produced by RTS, RSI, RTR, and SFR. We developed various paid and organic communication campaigns based on programs broadcast on the platform and their various social networks (Facebook, Instagram, and YouTube).
We participated in the distribution strategy (using A/B testing to better define socio-demographic groups) and the content creation for both the platform and app launches. We also created a multimedia communication strategy available in the 4 national languages, which targeted different groups of users over the course of several months.
Play Suisse was the most downloaded application in Switzerland (Apple Store Top Charts), and the platform had 280,000 unique visits during the first month of the launch.

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